The great migration to Microsoft has begun.

This is a critical week in the transition of pay-per-click advertising traffic in the Yahoo-Microsoft alliance.

As of yesterday morning Yahoo had shifted more than 30% of ad serving to Microsoft AdCenter instead of its own search marketing ad console. By the end of the week the company expects to have shifted 50%-60%.

There’s no doubt that some smaller advertisers won’t make the transition over to Microsoft. But Yahoo has been doing everything it can to make sure even the smallest advertisers sign up with Microsoft Adcenter, including sending multiple emails and even robocalls.

Yahoo says that, combined with Microsoft sites, it delivers over 1/3 of all search queries in the U.S.

Yahoo-based parking companies will be affected by this change. In the long run revenue should increase as more advertisers work with Microsoft to tap into the enlarged search audience it can now deliver, driving up bid prices.

(Source from Domain Name Wire)

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