A new business model or just a mistaken trademark application?

A Chinese company has filed a trademark application with the U.S. Patent and Trademark Office for: 赛博纳

Which the applicant says is equivalent to Sai Bo Na, which has no meaning. But its the classes of service for the registration that has me scratching my head:
G & S: Copyright management; Domain name registration services; Escort services; Intellectual property consultation; Intellectual property watch services; Legal

research; Licensing of computer software; Licensing of intellectual property; Litigation services; Marriage counseling. FIRST USE: 20080319. FIRST USE IN

COMMERCE: 20080319
So you get an escort along with your domain name registration? Sensing the problems this might cause, the company also provides marriage counseling services.
Perhaps this is an example of a trademark application that is literally lost in translation.

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