With the Ad-Tech conference kicking off this morning in San Francisco, it’s only fitting to report this morning that Google has acquired the domain name RealTimeBidding.com.

For those not in the online advertising industry, real time bidding allows advertisers to bid on advertising one impression at a time, often based on audience data.

The domain name RealTimeBidding.com has an interesting history. It was first registered back in 2001. It was then registered again in 2005 by a company that provides services to offline and online auctions having nothing to do with advertising. It expired in 2010 and was picked up by someone using GoDaddy whois privacy.

It’s also possible the domain came along with an acquisition some time in 2010 or later, but the acquired company had the domain’s whois record protected for some reason.

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